I have enjoyed a successful career in media – publishing and events – and now dedicate my life to endangered animals, and my ecommerce store.

I have 3 kids (all big animal lovers like me!) and live in London with 2 wonderful doggies, Barney and Bertie.

My product range includes vulnerable, endangered and critically endangered animals.

There are over three thousand endangered species in the world. These animals are at a risk of extinction and will disappear from the face of the earth if conservation efforts to protect them are not taken or are unsuccessful.

There have been many amazing animals that have already been driven to extinction they include the Bali Tiger, Atlas bear, Dodo, Elephant Bird, and the Javan Tiger. Other species such as the Northern White Rhinoceros, Hawaiian Crow, and Scimitar Oryx are extinct in the wild and can only be found in conservation areas and zoos.

Species including the Leatherback Sea Turtle, Mountain Gorilla, Javan Rhino, Mediterranean Monk Seal, Sumatran Orangutan, and the Sumatran Rhinoceros are classified as critically endangered.

Many factors can lead to an animal facing extinction, including hunting, destruction of their habitat, climate change, and a decrease in their food supply.

Numerous countries have laws protecting endangered species. These laws often involve limiting or forbidding hunting of a designated animal, and forbidding construction and land development in areas where the animal lives. These laws often cause controversy especially from land owners and hunters who believe their rights are being infringed on by the government.

Some scientist believe the main reason more and more species are becoming endangered is global warming, which makes it harder for certain species to reproduce and therefore they inevitably become endangered.

What constitutes an endangered animal? Who makes this determination? The most recognized organization for this task is the IUCN (International Union for Conservation of Nature). Founded in 1948 they are the world's largest conservation organization with over 11,000 volunteer scientists and other experts. They have over 1,200 government and non-government members.

Classifications of Endangered Animals

The IUCN classifies endangered (and threatened) animals into the below categories.
Critically endangered - At an extremely high risk of becoming extinct in the immediate future
Endangered - At a very high risk of becoming extinct in the near future
Vulnerable - At a high risk of becoming extinct in the medium-term
Near threatened - In the near future may become threatened
Least concern - A species which has no immediate threat to its survival


10% of all profits will be donated to the World Wildlife Fund